Air Jordan 3 SE DNM Fire Red

The Air Jordan 3 SE DNM “Fire Red” is part of Jordan Brand’s revival of “Concept Japan,” an initiative from the late ‘90s and early 2000s that featured special, limited edition colorways made exclusively for Japan. Jordan Brand’s commitment to Co.Jp in 2020 includes bringing back once-rare silhouettes like the Air Jordan 1 Co.Jp “Metallic Silver” while introducing new designs like this denim accented “Fire Red” colorway.